Schedule At-A-Glance

Sunday, September 12th:

Registration opens at the DoubleTree Hotel: 12 noon

Classroom sessions at the DoubleTree Hotel:
1:00 to 4:00 p.m. Community Revitalization 101: Free workshop
2:00 to 4:00 p.m. Leadership Forum for program organization board and committee members

Mobile Tours (registration required):
1:00 to 3:00 p.m. Downtown Walking Tour – City of Reading (Offered again on Tuesday morning)
2:00 to 4:00 p.m. Downtown Boyertown (Building a Better Boyertown)
5:00 p.m. Welcome event – Colebrookdale Railroad Train excursion and dinner, Boyertown (add’l cost)

Monday, September 13th:

Breakfast – local welcome at DoubleTree Hotel

Classroom sessions at DoubleTree Hotel:

9:45 to 11:45 a.m.

  • Mobile tour – GoggleWorks (registration required) Sponsored by Invent Penn State
  • How to Prepare a DCED Single Application for Program Funding
  • Some Assembly Required: Directions for Crafting Design Guidelines
  • American Dream – The Nitty Gritty of the Bike-Friendly City | Improving Bicycling in Boroughs and Downtowns
  • Integrating Built Environment Approaches and Physical Activity through Plans and Policies | Towards a Safe, Walkable and Democratic City

Lunch – DoubleTree Hotel w/keynote speaker, Dr. Mariela Alfonzo, State of Place

Visit vendors – Break Sponsor, Small Business Development Center (SBDC)

2:15 to 3:30 p.m.

  • Mobile tour to Hamburg (registration required, ends at 6:00 p.m.)
  • Designing a Community Based Legal Partnership
  • Greening Reading’s Penn Street: An Exploration of Community Revitalization through Streetscape Design
  • A Comprehensive Approach to Downtown and Corridor Revitalization
  • Leveraging Your Community’s Entrepreneurial Ecosystem
  • Mastering the DIRT of Development

3:45 to 5:00 p.m.

  • Filling in the Missing Teeth: Missing-middle Strategies for Vacant Lots & Healthier Neighborhoods
  • Ingredients to a Happy Street
  • Placemaking a Community Superpower
  • When Less Expensive is the Better Solution – Using Small Rehabilitation Projects as Catalysts to Maintain Quality and Set Responsible Precedents
  • Sharing Stories of Our Public Spaces – Combining the Power of the Crowd with the Power of a Grant to Transform Spaces

6:00 p.m. Evening welcome event:

Taste of West Reading: Dean’s Way Cherry Alley mural tour, dine-around town and dessert at West Reading Motor Club (registration required, added fee)

Tuesday, September 14th:

Breakfast – interactive panel at DoubleTree Hotel

Visit vendors – Break Sponsor, Federal Home Loan Bank of Pittsburgh

Classroom sessions at DoubleTree Hotel:

9:30 to 10:45 a.m.

  • Downtown Walking Tour – City of Reading (Repeat of Sunday’s tour)
  • Building Healthy and Resilient Communities through Collaborative Revitalization
  • Creating Accessibility and Engagement through Creative Placemaking
  • BFFs: The National Register and Tax Credit Programs
  • First Impressions-An Outsider’s Perspective

11:00 a.m. to 12:15 p.m.

  • Developing Neighborhoods From Within to Combat Resident Displacement
  • Story of Place
  • Planning 101
  • Thriving Public Markets & Farmers Markets

Lunch on own

Classroom sessions at DoubleTree Hotel:

1:30 to 2:45 p.m.

  • DCED Manager’s Meeting and PDC Updates*
  • Changing the Narrative: Shining Light on Olney
  • Your Board’s Role in Fundraising

3:00 to 4:15 p.m.

  • DCED Manager’s Meeting and PDC Updates (cont’d)*
  • Principles of Retail Retention: Helping Business Owners Adapt to a Changing Marketplace
  • The Renaissance of Pittston

Visit Vendors/Networking/Free Time

6:00 p.m. Tuesday evening Townies Reception and Awards Gala – Registration required

*Required for DCED designated Keystone Communities Program managers and for PDC Recognized program members seeking national accreditation with the National Main Street Center.

Wednesday, September 15th:

Breakfast Keynote – Mary Means, Founder of Main Street

Classroom sessions at DoubleTree Hotel:

9:45 to 11:00 a.m

  • Business Recruiting 101 – DIY
  • Everything You Need To Know About Web Design
  • Old Buildings and Good Old Buildings: What makes a Building Worth Saving
  • Heritage Tourism for Downtown
  • Integration by Design

11:15 a.m. to 12:30 p.m.

  • Achieving Redevelopment Goals with Transportation Improvements
  • Declaring War on Blight
  • Inciting Successful Collaboration with Volunteers
  • Transit and Your Main Street: Design for Connections

Lunch farewell at DoubleTree Hotel:

John Loyack, Alvernia University and Alan Shuman, Shuman Design Group

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