As part of an organization, economic development authority, Main Street/Elm Street Program, or municipality working in heritage tourism, you find yourself asking questions about getting grants, donors, new tenants, or how to best market your project?
While the “build it and they will come” mentality is certainly inspiring, the best laid plans without a strategy to market them will often fail to achieve long-term sustainability, as well as initial donor or grant buy-in. Including a comprehensive strategy from the start of any heritage tourism marketing, be it new development or rebranding existing assets, is crucial to long-term success.
In this Webinar:
In this free webinar, brought to you by the Pennsylvania Downtown Center, Josh Sherretts, Co-Owner of Bull Moose Marketing, outlines the fundamental steps of building an effective heritage tourism marketing plan:
- Defining a heritage tourism marketing strategy, its potential benefits and its relevance
- The difference between marketing tactics and marketing strategy
- Identifying assets, getting stakeholder buy-in, building an internal team and first steps
- Structuring a marketing strategy that can be executed efficiently and scaled to needs
- Components of an effective heritage tourism marketing strategy
- Next steps and how to put a marketing plan into action
- Showing success – how to use the strategy as proof of concept for grants and funding sources
About our speaker:
Josh Sherretts has spent over a decade assisting museums, non-profit organizations and others with fundraising, strategic planning and marketing. Starting his career at at nationally significant house museum on the brink of financial collapse, he helped create and implement the strategy to turn it around and has used those methods to assist organizations and communities nationwide. He and his team at Bull Moose Marketing specialize in creating and executing marketing plans for their heritage tourism-focused clients.