Announcing the Recipients of the HartBeat of Main Street Grant Program

Congratulations to these Pennsylvania businesses, Old Square Inn in Main Street Mount Joy and The Timeless Cafe in Downtown Lebanon – two recipients of the nationwide HartBeat of Main Street grant program. Learn more here: Don’t forget: applications for the second round of the grant program open tomorrow at 9am PST! Learn more at

Main Street America and The Hartford are pleased to announce the first-round recipients of the HartBeat of Main Street Grant Program. Grants of $5,000 – $15,000 have been awarded to 67 brick-and-mortar small businesses across the country. Funds will help these businesses respond and adapt to the COVID-19 pandemic and help to revitalize and strengthen older and historic downtown commercial districts.

“As COVID-19 continues to have a devastating impact on the small businesses that make our downtowns thrive, these locally-owned businesses need our support now more than ever,” said the National Main Street Center’s President and CEO Patrice Frey. “We are thrilled to assist these small businesses owners as they work to not only address challenges related to the pandemic, but also support the resilience of older and historic Main Street and commercial districts.”

Grant projects range from physical improvements to meet reopening guidelines, like building walk-up windows to allow for socially-distanced takeout and expanding outdoor dining, to equipment to comply with public health and safety guidelines, like installing touchless hand sanitizer stations and plexiglass barriers. Other funds went to businesses looking to expand e-commerce sales, improve online marketing efforts, or grow other parts of their business model. Some grantees also received funds for rent, payroll, and operating expenses.

“The Hartford is proud to have worked with Main Street America to provide these exceptional businesses with grant funds,” said Stephanie Bush, head of Small Commercial and Personal Lines at The Hartford. “Small business owners are at the heart of every American community and in 2020 I have been even more inspired than usual by their resilience, innovation and hard work.”

Of the 67 grants awarded, 53 benefited diverse-owned businesses, as defined by the Small Business Administration as minority, woman, veteran, disabled, and/or LGBTQ-owned. Grants benefitted a range of industry types – from restaurants and breweries to boutiques selling locally-made goods. 45 out of 67 grantee businesses are located within designated Main Street America districts.

Grant proposals were judged based on: feasibility; the extent to which the grant will help address an acute business need or help a business owner implement innovative solutions to address COVID-19-related challenges; opportunity for other businesses to learn from work; how the grant would help improve the viability of business; ability to leverage funds; and strength of letters of recommendation and supporting documents.

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