By Alaina Mabaso on July 16, 2018

It’s a drizzly May day in the Lehigh Valley, and the Easton Public Market on Northampton Street, with its gleaming wood floors and airy white-painted beams overhead, is the perfect place to grab coffee and a salted-caramel pear muffin while sitting down with Jared Mast, executive director of the nonprofit Greater Easton Development Partnership (GEDP).

“I think some economic developers get a bad name because of a tendency toward mega-projects,” says Mast, whose office adjoins the Public Market (formerly three separate buildings, but now boasting 14 tenants in a sleek yet homey space). “Not all economic development is conference centers and football stadiums.”

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