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July 29 @ 2:00 pm - 3:00 pm
Learn how your downtown or neighborhood district businesses can develop a competitive online presence through a local or regional online marketplace.
Cathy von Birgelen, Executive Director, eMarketing Learning Center @ Ben Franklin
The lack of trust between customers and sellers is a problem for large marketplaces, which is why community marketplaces are gaining popularity. Local Marketplaces already have a communal advantage. Cathy will discuss how to foster community engagement and grow your businesses online and offline.
Karen Rzepecki, CEO, MakerPlace.io
Karen will show how a community-driven marketplace is achievable for PA Downtown Regions and can be a major engine for creating and promoting a regional brand and growing the maker ecosystem; the difference between a managed marketplace and traditional marketplace; and how to get started.