Main Street America | December 19, 2019

In November, we asked Main Street America members for their most innovative ideas for celebrating Small Business Saturday® as an American Express® Neighborhood Champion. From an interactive game show to an ugly sweater crawl, the 16 winners of the Small Business Saturday Neighborhood Champion Innovation Contest had some truly creative ideas for encouraging their communities to Shop Small! The entrant with the most innovative idea received one $1,000 gift card, and 15 other programs with creative plans won $500 gift cards in recognition of their Small Business Saturday efforts. Read on to learn more about the winning ideas:

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